Outcomes
What you'll have when you finish
Not theory. A set of finished assets working for your business.
A completed TRACE Audit
Your AI visibility score across five dimensions, with a clear priority list of what to fix first.
A site AI can read
A properly structured website that AI can parse, extract and cite, plus schema markup added without a developer.
A citable FAQ page
Built to the exact format AI tools look for when they pull answers and name sources.
An off-site presence
Coverage across the directories and platforms that matter for your market and sector.
A free measurement system
The 10-Prompt Test, so you can track your AI visibility every month at no cost.
Four investor-facing pages
Content that signals traction, credibility and ambition to AI-assisted deal sourcing tools.
Inside
15 chapters. Three parts. One complete toolkit.
Understand the game
How AI decides who to trust, why big brands are beatable, and your 30-minute visibility audit, the TRACE Audit.
Build the visibility engine
Structure your site so AI can read it, write content AI quotes, build the off-site signals that earn trust, become a clear entity, and measure progress for free.
Turn visibility into investment readiness
How investors use AI to find you first, and the four-page investor-facing layer that signals traction, credibility and ambition.
Plus a full appendix: sector spotlights for healthtech, agritech, AI companies, business services, engineering, visitor attractions and B2C, the TRACE Scorecard, the 10-Prompt Test template, the ACS Formula checklist, the schema markup checklist, the Investment Signal Stack, a 90-day calendar, a directory reference for seven countries, investor networks by country, and a full glossary.
Who it's for
Founders who need to take on the big players, cleverly.
Owners and innovators in the US, UK, Canada, Australia, Ireland, Singapore and New Zealand who need customers to find them through AI search, investors to discover them before they pitch, and a clear, affordable route into international markets.
It works whether you sell software or service buildings, whether you are raising a seed round or simply want the phone to ring more often.
The difference
The only GEO book that also gets you investor-ready.
Seed and angel investors and early-stage VCs now use AI to source and screen deals before contact. The same signals that make AI recommend you to a customer make AI describe you credibly to a funding partner. You do it once. Both doors open.